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As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward.
Diesel Sports is working with Polygiene from SS21 with Stays Fresh for the majority of their collection, and for some products also with ViralOff. Diesel Jeans have signed a contract with us to work on ViralOff in unique combination with Odor Crunch for SS21 exclusively in several collections. The initial cooperation is for a minimum of five collections.
Sustainability has long been a central theme in our industry. I don’t think I ever come across a brand these days who does not address sustainability – I would say most try to differentiate themselves on it as well. Broadly we have to two categories: environmental sustainability and social sustainability. The first has to do with the planet. The second with humans – as employees and production staff, as well as fellow human beings. Now we need to add a third concept – Pandemic sustainability.
Polygiene, the global leader in Stays Fresh Technologies has partnered with Royal Enfield Apparel to create a new range including helmets, t-shirts, balaclavas, neck- and headgear, riding jackets and gloves, etc.
