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As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward. 
16 7 月, 2020

Virus-fighting denim from Diesel

As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward. 

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Each year a jury from the SOG reviews new products and technologies across several categories. This knowledgeable and competent jury picked Polygiene’s ViralOff® as the best new technology of the year. ViralOff was also declared overall winner of 2020!
01 7 月, 2020

Polygiene is overall winner in Scandinavian Outdoor Group (SOG) awards 2020

Each year a jury from the SOG reviews new products and technologies across several categories. This knowledgeable and competent jury picked Polygiene’s ViralOff® as the best new technology of the year. ViralOff was also declared overall winner of 2020!

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Polygiene and Fossil are proud to declare cooperation around products that are often closely worn, frequently touched and therefore should be protected against microbial buildup.
30 6 月, 2020

Polygiene and Fossil create ViralOff® treated watches and other personal accessories

Polygiene and Fossil are proud to declare cooperation around products that are often closely worn, frequently touched and therefore should be protected against microbial buildup.

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Diesel Sports is working with Polygiene from SS21 with Stays Fresh for the majority of their collection, and for some products also with ViralOff. Diesel Jeans have signed a contract with us to work on ViralOff in unique combination with Odor Crunch for SS21 exclusively in several collections. The initial cooperation is for a minimum of five collections.
30 6 月, 2020

Polygiene fills up with Diesel, unique deal with five collections plus the sportswear

Diesel Sports is working with Polygiene from SS21 with Stays Fresh for the majority of their collection, and for some products also with ViralOff. Diesel Jeans have signed a contract with us to work on ViralOff in unique combination with Odor Crunch for SS21 exclusively in several collections. The initial cooperation is for a minimum of five collections.

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