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It is just four months since we launched ViralOff® and I have never seen anything like it. We are already treating things from gloves to scarves to wool for premium suits as well as jeans for Diesel, as well as personal accessories for Fossil. Reusable and antivirally treated bags and crates from Returnity might change the way we use and view packaging. ViralOff went from a niche thing for facemasks and scrubs to a widespread and recognized brand in just a few months.
As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative denim treatment that physically halts 99% of any viral activity. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® application - of which DIESEL retains a 100% exclusive on denim - will be implemented across a selection of the brand’s Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward.
Each year a jury from the SOG reviews new products and technologies across several categories. This knowledgeable and competent jury picked Polygiene’s ViralOff® as the best new technology of the year. ViralOff was also declared overall winner of 2020!
Polygiene and Fossil are proud to declare cooperation around products that are often closely worn, frequently touched and therefore should be protected against microbial buildup.
