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Diesel Sports is working with Polygiene from SS21 with Stays Fresh for the majority of their collection, and for some products also with ViralOff. Diesel Jeans have signed a contract with us to work on ViralOff in unique combination with Odor Crunch for SS21 exclusively in several collections. The initial cooperation is for a minimum of five collections.
Sustainability has long been a central theme in our industry. I don’t think I ever come across a brand these days who does not address sustainability – I would say most try to differentiate themselves on it as well. Broadly we have to two categories: environmental sustainability and social sustainability. The first has to do with the planet. The second with humans – as employees and production staff, as well as fellow human beings. Now we need to add a third concept – Pandemic sustainability.
The Indian brand EZMA is the specialist luxury Cashmere Division of the ESSMA Group. They manufacture all kinds of cashmere products including scarves, stoles, as well as shawls, mufflers, capes, throws, carpets and blankets. Partnering with Polygiene they will now offer ViralOff® treated cashmere products, starting with a range of scarves.
The Corona pandemic is changing the everyday life for all of us, the difference is only to what extent we have been affected by it. At the same time, we all need to do what we can and plan for recovery. Here is an update on what we think about the situation, and most importantly, what should we do?
